I just completed an Amazon Listing Audit for a a customer and she asked a great question:
How do I figure out what people are searching for on Amazon?
It's a great question that I think a lot of people have so I thought I would share my answer in this post, and elaborate so that anyone can do it. This is seriously a game-changing author superpower, so I'm excited to share it.
And best of all, it's really easy and completely free! 🙌🏾
First, start with a very high level keyword
Since we're authors, we know that someone is searching for a book, so "books" or "books for" is a great place to start.
Then, let Amazon complete the sentence
In this sense, Amazon is like that sibling or friend you spend so much time with, that in the end, you guys are completing each other's sentences. How cute! 👯♀️
One of the best ways to figure out what people are searching for is to put some keywords into the search bar and see what pops up automatically. So for example, at the highest level, if I enter "books for" I get this:
From this example you can see that "books for 2 year olds" and other ages is a good search term that likely has a lot of volume.
That's really broad and competitive so you want to search a level deeper. Your goal is to come up on the first page when someone puts in a term, so you'll have to think about this balance between having a popular term, but not something that's too popular.
Of course, we all want to beat The Hungry Caterpillar for the top spot, but that's a battle that may not be worth fighting.
And that's it. That's the whole thing. 😎